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Simply Amoena

SIMPLY AMOENA

Our goal is to make your daily work easier, again and again:

My color. My style. Myself. Her shade – and in an exclusive variety of bras.

Color name changes

new color names 2023

Product name changes

Previous product name New product name
Zipper Bra Medium Support Gloria SB FC
Fleur SB Fleur SB FC
Frances SB Frances SB FC
Lara SB Lara SBP
Lara Satin SB Lara Satin SBP
Mara SB Mara SBP
Mara SB FC Mara SBP FC
Barbara WB Barbara WBP
Ester Ester SB FC

Size range adjustments

Product name Previous Size Range (2022) NEW Size Range (2023) Availability
Valletta Top 6 - 24 6 - 26 February 2023 | Sand (formerly Nude) and Charcoal Melange
March 2023 | Mocha and Black
April 2023 | White
Isabel Wire-Free 32–38 AA; 32–44 A;
32–46 B, C;
32–42 D; 34–42 DD
34–44 AA, A;
34–46 B, C;
34–42 D, DD
May/June 2023 | All colors
Phased out sizes available while stock lasts.
Nora Wire-Free 34–44 A, B, C, D
36–46 A, B, C, D September/October 2023 | All colors
Phased out sizes available while stock lasts.
Lara Padded Wire-Free 34–40 AA;
32–44 A, B, C, D, DD
32–44 AA, A, B, C;
34–44 D, DD
May/June 2023 | All colors
Phased out sizes available while stock lasts.
Lara Satin Padded Wire-Free 32–44 AA, A, B, C, D, DD 34–44 AA, A, B, C, D, DD May/June 2023 | Sand (formerly Nude)
September/October 2023 | Black
Phased out sizes available while stock lasts.

Size extension to 2XL

  • Amy Wire-Free 
  • Gloria Wire-Free Front Closure Sports Bra (formerly Zipper Bra Medium Support) 
  • Clara Wire-Free Front Closure

Abbreviations explained

Textile abbreviations International Description U.S. Description
SB Soft Bra Wire-Free
SBB Soft Bra Bustier Wire-Free Bustier
SBP Soft Bra Padded Padded Wire-Free
WB Wired Bra Underwire
WBP Wired Bra Padded Padded Underwire 
Sports Bra Sports Bra Sports Bra
PTY Panty Panty
HIP Hipster Hipster
HW PTY High Waisted Panty High Waist Panty
Top Top Top
FC Front Closure Front Closure

 

For more information, please click here to download the 'What's New for 2023' information sheet (PDF).

 

Simply Amoena: My colour. My style. Myself. One shade – and an exclusive variety of bras for your customers.